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Payday campaign
Breastfeeding Week campaign
Case Study
Mooimom
Objective
Increase sales of Mom & Baby products through Shopee Ads.
Strategy
Prioritize budget allocation during double-date and payday promotions, with daily reviews against the target ROAS. Increase daily budgets gradually based on performance, then reset them before midnight to maintain efficient ad spend.
17x
Return on ad spend (ROAS)